About GoToDXB
Dubai Experiences, Concierge & Destination Management — Personally Delivered.
GoToDXB is a Dubai-based boutique Destination Management Company and concierge service creating exceptional experiences for individuals, families, VIP guests and corporate clients across Dubai and the UAE.
From a family booking a desert safari, jet ski or luxury yacht charter to an international company requiring a multi-day corporate programme, our approach remains the same: personal service, trusted recommendations and genuine care from the first enquiry to the final experience.
We are not an online booking portal.
We are a hands-on team that takes the time to understand what our clients actually need, recommending experiences and partners we know and trust rather than simply presenting a list of options.
Whether you are visiting Dubai for the first time, planning something special for family and friends or bringing an international team to the UAE, our aim is simple:
To make the experience seamless, memorable and right for you.
More Than a Booking
Dubai offers an extraordinary choice of things to see and do. Knowing which experience, supplier, venue or service to choose can be far less straightforward.
That is where GoToDXB comes in.
Our team has built an extensive network of trusted partners across Dubai and the UAE. We personally experience, trial and review many of the services we recommend wherever possible, considering quality, safety, reliability, service and value before introducing them to our clients.
We work closely with our partners and continuously review the experiences we offer.
That means when you ask us for a recommendation, it is based on local knowledge and first-hand experience, not simply who appears first in an online search.
From the moment you contact us, you have a real person helping you.
Air. Land. Sea. And Everything In Between.
Air, Land & Sea has been part of the GoToDXB story from the beginning and remains at the heart of our individual experiences.
Our team can arrange everything from:
- Private yacht charters and watersports
- Desert safaris and private desert experiences
- Helicopter flights and hot air balloon experiences
- Jet skis, dune buggies and adventure activities
- Chauffeur and luxury transportation
- Restaurants and special occasion experiences
- Hotels, villas and bespoke itineraries
- VIP concierge and lifestyle services
For clients requiring more comprehensive support, GoToDXB also provides corporate concierge, event management and destination management services across Dubai and the UAE, including incentive travel, executive hospitality, venue sourcing, guest logistics and multi-day programmes.
No matter the size of the booking, the standard of care does not change.
A client booking a jet ski deserves the same attention and service as a company trusting us to manage a seven-day corporate programme.
That principle remains fundamental to GoToDXB.
Founded in Dubai. Built on Experience.
Meet Susi Russell-Park, Founder of GoToDXB
GoToDXB was founded in Dubai in 2017 by Susi Russell-Park, combining her passion for the UAE with a career built around hospitality, service, travel, events and working with high-profile clients around the world.
Before establishing GoToDXB, Susi spent many years in private aviation, working internationally as a senior flight attendant and fleet aircraft manager for prominent high-net-worth individuals, celebrities and business leaders.
Her career took her to more than 85 destinations worldwide and later into aviation training, senior leadership, events and lifestyle management.
After moving to Dubai in 2013, Susi worked within the UAE as an Events Director and Lifestyle Manager supporting high-net-worth clients, further developing the local knowledge, supplier relationships and understanding of exceptional service that would ultimately become the foundation of GoToDXB.
That background continues to influence how the company operates today.
It is not simply about arranging an activity, booking a yacht or organising an event.
It is about understanding the client, anticipating what matters, choosing the right partners and ensuring that every detail contributes to the overall experience.
Local Knowledge. Trusted Partners. Personal Service.
Dubai has changed enormously since GoToDXB was established, and so have we.
What started with a passion for sharing exceptional Air, Land & Sea experiences has developed into a boutique Dubai Destination Management Company, corporate concierge and private experience specialist supporting clients from the UAE and around the world.
What has never changed is the personal approach behind the business.
We believe good service means being responsive, transparent and genuinely invested in the experience our clients receive.
It means recommending what we believe is right for you — not simply what is easiest to sell.
And it means being there when you need us.
That commitment to service has been recognised with the Tripadvisor Travellers’ Choice Award in 2024, 2025 and 2026.
Combined with our trusted supplier network, local knowledge and hands-on approach, this recognition reflects what matters most to us: the experience our clients actually receive.
Combined with our trusted supplier network, local knowledge and hands-on approach, this recognition reflects what matters most to us: the experience our clients actually receive.
Your Dubai. Your Experience.
Whether you are looking for one unforgettable Dubai experience or need a trusted local partner to manage an entire programme, our team is here to help.
Individual Experiences | VIP Concierge | Corporate Concierge | Destination Management
Tell us what you have in mind. We’ll help you create the right Dubai experience.
